Hi! I’m Emily and I just designed my Tucson home from the ground up! It still feels unreal that the project not only actually happened, but that now I just get to live here... in this gorgeous house that I dreamed about and sketched out and planned every detail for. When Lauren and I talked about this line, I immediately started thinking about my favorite design elements in the house.. the colors, the shapes, the overall feeling of the space, and I quickly realized that my favorite elements are some of the ones I had most struggled to choose. I’m a fairly risk adverse person/designer. I generally don’t like making choices or taking risks. Sometimes I getRead More
Lauren decided to change things up for the first Sigfús photo shoot of Autumn. Centering this project on Sigfús’ firm belief that “even in the darkness, we can bloom!” we find the beauty around us/ in us, even among the pains we experience in this sometimes-harsh life. This belief is applicable to every woman, so why not invite a few other women to share this vision? Bringing a mixed minimalistic/ emotional aesthetic to life, in the arid yet breathtaking desert setting of Tucson. A dark color palate of black, grey, crimson and burgundy, new statement earrings- snakes, river rocks, and tassel dangles included, made this the perfect project for some deep and moody modeling. The overall desired content demanded the capability to enter a specific mind space and Lauren was beyond confident that Maddy was the gal for the job.Read More
I’ve been thinking a lot about what makes us human, what makes us women. What it is we crave and desire most and know in our depths we are incomplete without? The past few weeks have been a good reminder of two of those rudimentary factors – Beauty and Belonging. This thought process was kindled at the Sigfús team meeting table. As I took in the diverse group of women around me I heard the words inside of myself. “Beauty and Belonging.” The six of us bonded together by these words. Such a lovely and talented group of women coming together with purpose and passion; with goals of empowering other women, promoting creativity and community. Each one brought there by beauty and consequently found belonging. Since that meeting there have been several instances in which these words came ringing back.Read More
It was 5:00 pm and the sun wasn’t even close to setting, but we were determined to make the Tucson photoshoot as successful and non-sweaty as we could.
Usually, the Golden Hour is the best time for shoots according to… photographers and the owner of Sigfus, Lauren. We laughed, nervously, when she parked the car and stepped outside because it was close to 110 degrees, although it felt like 200. We had photos that needed to be shot, and shot quick! We were on a time crunch and Lauren wanted to shoot at least five styles of her statement earrings.Read More
Oh self-worth. Not to be confused with self-love. Self-love or self-care is important, but today we're talking self-worth.
Self-worth is a huge contributor to how we function and live our lives day to day. If we have little self-worth we can live very unhealthy lifestyles that ultimately hurt us and the people around us. I think if we get really honest, we have all either consciously or unconsciously asked these questions,
"Am I enough?"
"Am I lovable?"
"Do I matter?'
I am so happy to introduce you all to my sweet friend Kendra.
When I think of Kendra and style, the first words that come to mind are "southwest femininity". Kendra is a beautiful person inside and out, and I love her very much. I am happy to have her on my team and to share a little bit about her! We did a photo shoot a few months back with Nieves Montano and we had such a blast! All photos are by Nieves and to see more of her work, CLICK HERE or follow her on social media under @nievesmontanoRead More
Did you know that August is considered National Happiness month!? I didn't either, but what a great thing to get behind! Check out the blog post below written by Joanna of the LocalJo. Photos are of my gorgeous friend Michaelle snapped by my friend Rachel. When I think of anyone who exudes great joy and happiness, it is definitely Michaelle! She is so full of light and love and is absolutely magnetic to be around!Read More
Oh what a time we had! I came together with an excellent group of people to host a Summer Bash in the style of a pop-up market! There was music, food, drinks, and lots of shimmying. You know its a good party when long after the event everyone is still hanging around dancing. Dj Mother Tierra is such a fun DJ and gets everyone into the party.Read More
Join me and some of my friends for an epic summer summer pop-up event at Bloom Maven at the Mercado in Tucson, AZ! We will have music, drinks, food, shopping and more!Read More
Last night I had the honor of attending one of the Nomad Kitchen dinner parties. The night was set up as a curated dinner party where multiple women could come and network and support and encourage one another in a styled setting. I was invited to be a guest at the dinner and I contributed the gift of a custom made pair of earrings for each guest that attended.Read More
“Sigfus jewelry has been a passion and a dream of mine for a long time. I always knew one day I would launch a business using my own artistic expression, I just had to find the right medium that I loved working with”Read More
I had the pleasure of being introduced to Nikita by a mutual friend. I reached out to her to see if she would like to do a photo shoot with me and Nikita was happy to do it! When I met Nikita I immediately thought "okay, this girl is so cool". Nikita has an easy going confidence and seems like the kind of girl you could just kick back and talk with for hours. I knew from this encounter she would be fun to work with.Read More